Increasing Your Website’s Visibility With FAQs

When undertaking an SEO strategy, many people don’t realise the power of utilising an FAQ page within their website, which can make you miss out on potential business. No matter how old your website is or how many links you have, an FAQpage Schema can deliver results within the hour of implementing! So what is an FAQpage Schema and what does it do? Before we get into the nitty-gritty of the topic, understanding how users and potential customers use Google to find a specific product or service is key to generating an FAQ page that checks all the right boxes.

Google operates with an ever-changing algorithm to deliver specific search results, and also continually tests out new design elements. Many people are familiar with searching for “[something] near me” and Google displays a list of local businesses and their ratings. Looking up a person may give you an assortment of images and a synopsis about them, and even looking up a mathematical equation will show you the answer so you don’t have to scroll through and click on a website. The point of having an FAQ on your website is to provide key information that will be displayed on the main SERP and drive customers to your website.

search engine result with faq

By addressing all the potential and frequently asked questions about a specific product or your business, Google will pull the FAQ-rich results from your website and display them as a dropdown in the SERP listing. Our client, Metric Fencing, is a perfect case study on how a FAQpage Schema is implemented and delivered. This client specialises in Colorbond fencing in Perth, and so they have a dedicated page on their website for this product. The content has been keyword optimised with “colorbond fencing” and all relevant FAQs have been implemented on the page. By combining meaningful content and key answers to potential questions, Google pushes up the website listing because it is relevant and fulfils the user’s search intent.

list of frequently asked questions

To be eligible for a FAQpage Schema, you will need to make a list of questions (cannot be a single question) and a relevant product support page. FAQ Schemas are commonly implemented through Google Tag Manager or as a plugin through WordPress, which is the most used Content Management System on the internet and our recommendation at Searchsmart.

Having your FAQ featured on the main results page on Google can generate an increase in organic traffic and by adding a schema, your chances of this happening can be improved. This powerful yet underused piece of code takes the guesswork out of search engines when they crawl your site and will ultimately provide users with your listing. If you are thinking of revising your SEO strategy with content and providing a high-quality FAQ page, get in touch with the Searchsmart team today – we tailor your business strategy to deliver real results!

 

SEO Essentials: Google My Business

We love to help businesses of all sizes. Whether it’s boosting your search engine ranking, increasing ad conversions or delivering a fully optimised website, we have the tools and knowledge to deliver what your business needs to succeed.

With unprecedented changes to the economy this year from a global pandemic, it’s created many challenges for a lot of businesses. At Searchsmart, we simplify your strategy to create solutions that deliver, which is why we’ll be discussing one of the most important tools for SEO: Google My Business. 

rollerskating perth google map results

What is Google My Business?
Released in 2014, this application within Google allows businesses to claim their Google business listing which in return increases awareness and engagement through Google Search and Map results. The tool has been beneficial for many businesses in getting their key information to their audience and displays the business’s address, opening hours, reviews and more.

Why is Google My Business so Important?
Google My Business allows you to showcase all the vital information about your business to online searchers without them having to visit your website. If you haven’t already, claiming your Google My Business listing creates an increased opportunity for your business to appear in Google’s Local Pack and on Google Maps. If you’re a local business that wants to rank high in organic search, you can further your SEO strategy with Google My Business.

Managing your Google My Business
Providing solutions that deliver results is nothing new for us, and you can take your business further with our management services. We seamlessly integrate your accounts and listings on Google My Business with metrics in place, with ongoing support and updates to align with your digital strategy. Benefits include:

  • Track prospective terms and queries
  • Track how your business is being discovered on Google
  • See how many views your listings are getting
  • Check your reviews, ratings and see what people are saying about your business
  • Optimise your listing and website to increase visibility in areas where your customers are located 
  • Track the number of phone calls your listing receives including a detailed analysis of the calls
  • Manage photos and posts to optimise your listing and website

google my business benefits

At Searchsmart, we have helped manage a number of businesses through Google My Business listings and with proven success. If you’re thinking about taking on Google My Business, we can provide you with a very affordable package that creates great results. As a Google Premier Partner, we know how to make businesses stand out and drive sales opportunities for our clients. Get in touch with us today to see how we can help.

 

Posted in SEO

Google to Rollout Free Shopping Ads Worldwide

After a well-received response from users and merchants in the US offering free Shopping Ads, Google has announced to go global with its strategy in mid-October. So what’s all the fuss? Doesn’t this mean paid ads will still appear at the top of my search results? The answer is yes, but with a level playing field available for e-commerce platforms and businesses, niche products and smaller services can stand out more based on user intent. 

google search on phone

For the first time, SEOs and business owners that focus mainly on organic search can add Google Shopping to their marketing toolkit. Google states that their reason to offer this service is to make products more discoverable through search, as consumers are now browsing for more essentials outside of apparel, toys, and homewares. Many retailers have items in stock and are ready to ship but struggle with the connection to present to their customers. With the COVID-19 pandemic taking a turn on economies and businesses worldwide, it also gives opportunities for struggling businesses to regain their footing. 

Here’s how the change benefits retailers, shoppers, and advertisers:

Retailers: Free exposure to millions of people who search for products on Google
Shoppers: Discovery of more products from more stores, including some they may not have heard of
Advertisers: Reduce spending on advertising budgets and increase potential ROI

Google Shopping and the main search results will now consist of mainly free shopping ads, however, Google will still allow paid listings which will receive placement closer to the top of the shopping tab. Despite offering the two options for retailers and advertisers to battle it out, this provides better and an increased variety of options for consumers. Paid advertising is still beneficial for marketing strategies, but if you are looking for ways to save money, this is an area you could consider cutting back. 

Google merchant centre dashboard

New and existing businesses can utilise the free shopping ads tool by accessing Google Merchant Center and setting up their products and services. With this function being available this month, it is good news for businesses to make their products more visible in time for the holiday shopping season. Thinking of using the free shopping ads feature or need some advice on ranking in Google Search? We can help with all your Google advertising needs.

If you’re a business looking for digital marketing solutions or want to revise your current strategy, we can help! At Searchsmart we focus on creating greater online exposure and increased sales opportunities for our clients. Get in touch with us today or come visit us at our office in Leederville – coffee is on us!

Canopies WA SEO & Google Ads Case Study

Our client Canopies WA supply and install high quality fibreglass 4×4 ute canopies and accessories right here in Perth. They recognise the importance of digital marketing and its ability to generate leads and sales. We’ve been working with Canopies WA for a number of years managing their Pay Per Click (PPC) advertising campaigns and conducting Search Engine Optimisation (SEO) on their website with great results.

Google Ads

Google Ads are a large part of many business’ online marketing efforts, and Canopies WA are no exception. Whilst SEO can provide a significant amount of traffic and leads, it is a long term process that generally doesn’t provide results immediately. We conducted an audit of their existing Google Ads campaign, providing recommendations to the client and an analysis of their current performance. Following our audit, we began optimisation of the campaign and continued to manage and maintain its performance. From February 1st 2019 to February 1st 2020, we saw Conversions increase by 192% compared to the previous period, whilst Cost Per Conversion decreased by 65%! We’re really thrilled with these fantastic results for our client, and they are too.

Search Engine Optimisation (SEO)

In addition to our Google Ads optimisation and management, we have been conducting Search Engine Optimisation tasks such as:

  • Backlink Auditing & Creation
  • Content Creation & Optimisation
  • Technical Updates (Pagespeed Optimisation)
  • …and more!

As a result, Canopies WA is ranking on Page 1 of Google for key terms such as:

  • Canopies Perth – Position 1
  • Canopies – Position 2
  • 4×4 Canopies – Position 2
  • Ute Canopies – Position 3

Ranking on page 1 for key terms such as those above will provide significant amounts of organic traffic and leads for your business. Whilst SEO can be difficult and results can be delayed, organic search engine rankings will provide a steady stream of genuine leads without any additional cost to you.

With the correct digital strategy in place, Canopies WA’s Google Ads, Search Engine Optimisation and Local SEO enabled them to be displayed prominently on the first page of Google for ‘Canopies Perth’.

seo perth success

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Your customers are turning to Google when searching for a product or service near them and local SEO is an essential part of your digital strategy so that you’re found for suburb based searches.

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