If you have been using an SEO strategy for your website or plan on implementing one, there is a major update coming to Google’s algorithm that will change the way Google ranks sites in its search results. Rolling out in May, Google will implement three new page experience ranking signals otherwise known as Core Vitals. These are metrics that will allow the search engine to determine which websites give users a negative or positive experience, based on how long they spend on them. The Core Vitals which are part of the update are:
- Loading: this refers to Largest Contentful Paint, which is a technical term describing how long a site takes to load its most extensive section. LCP monitors and impacts user experience because visitors demand minimal waiting times and believe that sites that load quickly are reliable
- Interactivity: Interactivity is measured by tracking how long it takes for the First Input Display to load. This is important for user experience as a website’s FID creates an impression for first-time visitors.
- Visual Stability: Google checks for Cumulate Layout Shift – users do not stay on websites that freeze during the interaction or has images that are not stable.
The Core Vitals are in addition to the existing page experience signals, which will still be assessed by Google. These elements include the mobile-friendliness of the site, removal of harmful content like malware and phishing pages, encryption of user data through HTTPS and minimised pop-ups that block user’s view of content on the site.
So what does this all mean for website owners? Here are three things we can expect with the update in May:
- Search rankings will change for a lot of websites – websites that are performing OK in results but offer good page experience have the opportunity to rank higher, whilst sites that need to improve their page experience may notice a drop in ranks until their issues are fixed
- Google may add labels in the search engine results for websites that meet all of its page experience criteria (according to Search Engine Journal). If this is implemented, you can expect visitors to visit labelled sites more often to receive a better experience. Sites that are unlabelled will most likely experience less search traffic.
- Ensure you check your site/s page experience and make the necessary improvements if needed.
With the update coming up in a month, you will want to prepare accordingly to ensure your website maintains its rankings. Start off by assessing the user experience health of your pages with Core Web Vitals report. This will cover the existing signals for page experience and help you identify areas you will need to improve. There are many other tools that can help you prepare, but we highly recommend GTmetrix. This tool allows you to cover all your bases now and going forward with the new page experience update. Powered by Google Lighthouse, GTmetrix is designed with increased accuracy and focus to provide enhanced metrics for user experience. Lighthouse provides a grade for your website which combines front-end structure with the stats for UX and Web Vitals.
So, how prepared are you for Google’s Page Experience Algorithm? Our recommended suggestions and tools are a great way to get started, however without continuously updating and maintaining your website, you’re at risk of flawing your SEO strategy. If you lack the time or personnel to do this or need help getting your strategy on track, contact Searchsmart today! Our team of experienced SEO specialists can help you get ready for the Google update and beyond.
When undertaking an SEO strategy, many people don’t realise the power of utilising an FAQ page within their website, which can make you miss out on potential business. No matter how old your website is or how many links you have, an FAQpage Schema can deliver results within the hour of implementing! So what is an FAQpage Schema and what does it do? Before we get into the nitty-gritty of the topic, understanding how users and potential customers use Google to find a specific product or service is key to generating an FAQ page that checks all the right boxes.
Google operates with an ever-changing algorithm to deliver specific search results, and also continually tests out new design elements. Many people are familiar with searching for “[something] near me” and Google displays a list of local businesses and their ratings. Looking up a person may give you an assortment of images and a synopsis about them, and even looking up a mathematical equation will show you the answer so you don’t have to scroll through and click on a website. The point of having an FAQ on your website is to provide key information that will be displayed on the main SERP and drive customers to your website.
By addressing all the potential and frequently asked questions about a specific product or your business, Google will pull the FAQ-rich results from your website and display them as a dropdown in the SERP listing. Our client, Metric Fencing, is a perfect case study on how a FAQpage Schema is implemented and delivered. This client specialises in Colorbond fencing in Perth, and so they have a dedicated page on their website for this product. The content has been keyword optimised with “colorbond fencing” and all relevant FAQs have been implemented on the page. By combining meaningful content and key answers to potential questions, Google pushes up the website listing because it is relevant and fulfils the user’s search intent.
To be eligible for a FAQpage Schema, you will need to make a list of questions (cannot be a single question) and a relevant product support page. FAQ Schemas are commonly implemented through Google Tag Manager or as a plugin through WordPress, which is the most used Content Management System on the internet and our recommendation at Searchsmart.
Having your FAQ featured on the main results page on Google can generate an increase in organic traffic and by adding a schema, your chances of this happening can be improved. This powerful yet underused piece of code takes the guesswork out of search engines when they crawl your site and will ultimately provide users with your listing. If you are thinking of revising your SEO strategy with content and providing a high-quality FAQ page, get in touch with the Searchsmart team today – we tailor your business strategy to deliver real results!
We love to help businesses of all sizes. Whether it’s boosting your search engine ranking, increasing ad conversions or delivering a fully optimised website, we have the tools and knowledge to deliver what your business needs to succeed.
With unprecedented changes to the economy this year from a global pandemic, it’s created many challenges for a lot of businesses. At Searchsmart, we simplify your strategy to create solutions that deliver, which is why we’ll be discussing one of the most important tools for SEO: Google My Business.
What is Google My Business?
Released in 2014, this application within Google allows businesses to claim their Google business listing which in return increases awareness and engagement through Google Search and Map results. The tool has been beneficial for many businesses in getting their key information to their audience and displays the business’s address, opening hours, reviews and more.
Why is Google My Business so Important?
Google My Business allows you to showcase all the vital information about your business to online searchers without them having to visit your website. If you haven’t already, claiming your Google My Business listing creates an increased opportunity for your business to appear in Google’s Local Pack and on Google Maps. If you’re a local business that wants to rank high in organic search, you can further your SEO strategy with Google My Business.
Managing your Google My Business
Providing solutions that deliver results is nothing new for us, and you can take your business further with our management services. We seamlessly integrate your accounts and listings on Google My Business with metrics in place, with ongoing support and updates to align with your digital strategy. Benefits include:
- Track prospective terms and queries
- Track how your business is being discovered on Google
- See how many views your listings are getting
- Check your reviews, ratings and see what people are saying about your business
- Optimise your listing and website to increase visibility in areas where your customers are located
- Track the number of phone calls your listing receives including a detailed analysis of the calls
- Manage photos and posts to optimise your listing and website
At Searchsmart, we have helped manage a number of businesses through Google My Business listings and with proven success. If you’re thinking about taking on Google My Business, we can provide you with a very affordable package that creates great results. As a Google Premier Partner, we know how to make businesses stand out and drive sales opportunities for our clients. Get in touch with us today to see how we can help.
Our client Canopies WA supply and install high quality fibreglass 4×4 ute canopies and accessories right here in Perth. They recognise the importance of digital marketing and its ability to generate leads and sales. We’ve been working with Canopies WA for a number of years managing their Pay Per Click (PPC) advertising campaigns and conducting Search Engine Optimisation (SEO) on their website with great results.
Google Ads are a large part of many business’ online marketing efforts, and Canopies WA are no exception. Whilst SEO can provide a significant amount of traffic and leads, it is a long term process that generally doesn’t provide results immediately. We conducted an audit of their existing Google Ads campaign, providing recommendations to the client and an analysis of their current performance. Following our audit, we began optimisation of the campaign and continued to manage and maintain its performance. From February 1st 2019 to February 1st 2020, we saw Conversions increase by 192% compared to the previous period, whilst Cost Per Conversion decreased by 65%! We’re really thrilled with these fantastic results for our client, and they are too.
Search Engine Optimisation (SEO)
In addition to our Google Ads optimisation and management, we have been conducting Search Engine Optimisation tasks such as:
- Backlink Auditing & Creation
- Content Creation & Optimisation
- Technical Updates (Pagespeed Optimisation)
- …and more!
As a result, Canopies WA is ranking on Page 1 of Google for key terms such as:
- Canopies Perth – Position 1
- Canopies – Position 2
- 4×4 Canopies – Position 2
- Ute Canopies – Position 3
Ranking on page 1 for key terms such as those above will provide significant amounts of organic traffic and leads for your business. Whilst SEO can be difficult and results can be delayed, organic search engine rankings will provide a steady stream of genuine leads without any additional cost to you.
With the correct digital strategy in place, Canopies WA’s Google Ads, Search Engine Optimisation and Local SEO enabled them to be displayed prominently on the first page of Google for ‘Canopies Perth’.
We are a local SEO agency in Perth business owners turn to when they want results.
Your customers are turning to Google when searching for a product or service near them and local SEO is an essential part of your digital strategy so that you’re found for suburb based searches.
To experience the difference SearchSmart can make for your business, call or email us today.