Canopies WA Case Study

Our client Canopies WA supply and install high quality fibreglass 4×4 ute canopies and accessories right here in Perth. They recognise the importance of digital marketing and its ability to generate leads and sales. We’ve been working with Canopies WA for a number of years managing their Pay Per Click (PPC) advertising campaigns and conducting Search Engine Optimisation (SEO) on their website with great results.

Google Ads

Google Ads are a large part of many business’ online marketing efforts, and Canopies WA are no exception. Whilst SEO can provide a significant amount of traffic and leads, it is a long term process that generally doesn’t provide results immediately. We conducted an audit of their existing Google Ads campaign, providing recommendations to the client and an analysis of their current performance. Following our audit, we began optimisation of the campaign and continued to manage and maintain its performance. From February 1st 2019 to February 1st 2020, we saw Conversions increase by 192% compared to the previous period, whilst Cost Per Conversion decreased by 65%! We’re really thrilled with these fantastic results for our client, and they are too.

Search Engine Optimisation (SEO)

In addition to our Google Ads optimisation and management, we have been conducting Search Engine Optimisation tasks such as:

  • Backlink Auditing & Creation
  • Content Creation & Optimisation
  • Technical Updates (Pagespeed Optimisation)
  • …and more!

As a result, Canopies WA is ranking on Page 1 of Google for key terms such as:

  • Canopies Perth – Position 1
  • Canopies – Position 2
  • 4×4 Canopies – Position 2
  • Ute Canopies – Position 3

Ranking on page 1 for key terms such as those above will provide significant amounts of organic traffic and leads for your business. Whilst SEO can be difficult and results can be delayed, organic search engine rankings will provide a steady stream of genuine leads without any additional cost to you.

With the correct digital strategy in place, Canopies WA’s Google Ads, Search Engine Optimisation and Local SEO enabled them to be displayed prominently on the first page of Google for ‘Canopies Perth’.

seo perth success

About Us

We are a local SEO agency in Perth business owners turn to when they want results.

Your customers are turning to Google when searching for a product or service near them and local SEO is an essential part of your digital strategy so that you’re found for suburb based searches.

To experience the difference SearchSmart can make for your business, call or email us today.

“Mobile Friendly” Websites to Rank Better in Google’s Mobile Search

You may or may not have already heard the news…..

Google have recently announced it is “making significant changes” to its search algorithm for ranking the mobile search results starting from 21st April, 2015.

Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This can be an extremely frustrating experience for searchers using their mobile devices.  This usually happens when the website has not been optimized to be viewed on mobile devices or is not “mobile responsive”.

To make it easier for people to find the information that they’re looking for, Google are adding a “mobile-friendly” label to the mobile search results.  Google see these “labels” as a first step in helping mobile users to have a better mobile web experience.

This change will be rolling out globally over the next few weeks. A web page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Do you know if your website is considered “mobile-friendly” by Google? If you want to make sure that your website meets the criteria and is a mobile responsive website you can check here:

If your website isn’t optimised for mobile devices, it will now be harder to rank highly in the search results, on Google. Now that a large majority of people use their mobile devices to search for products and services, not having a mobile responsive website may have a negative impact on your business, through loss of potential customers, as searchers do become quickly frustrated if they are unable to easily view and navigate through your website.

Interested in finding out more on how to make your website mobile-friendly? We would be more than happy to have a chat with you and talk you through the process.

You can contact us by completing our website enquiry form and one of our friendly staff members will get in contact with you, or you can call our office directly on (08) 9403 4812 to arrange a free website audit.

Get in touch with us for all your marketing requirements
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