Conversion refers to when a visitor to your website undertakes a particular desired action. This could be anything from making a purchase, to completing a form for a free quote, booking an appointment or any other outcome that meets your business goals – the choice is yours.
Whatever it is you want your visitors to do, whichever ‘conversion’ is key to your business success, we’ll work with you to measure and optimise it through modifying specific aspects of your website, including web pages, landing pages, images, words and forms.
The SearchSmart method
Our approach to improving the conversion performance of your website is structured, systematic, and informed by current technical insights, including trends and data obtained from website analytics software.
We establish a baseline for the current rate of conversion, identify the trouble spots, and then design our strategy around your website’s unique objectives and needs (KPIs), capitalising on your existing traffic.