Using Google’s online advertising platform Google Ads™, SearchSmart manages your online marketing to get you the best possible results. 

Google Advertising, commonly known as Search Engine Marketing (SEM), Cost-Per-Click (CPC) or Pay-Per-Click (PPC) Advertising, is fast becoming the most effective and affordable way to market your business.

SearchSmart is one of Australia’s Google Ads Certified Partners. Our office and staff are located in Australia, allowing us to readily answer your calls and meet with you face-to-face. We provide our Google Advertising clients with dedicated Google Trained Campaign Managers, product training and transparent reporting.

Google Ads Terminology

Why are my ads not appearing when I do a search on Google?

The most common reasons why people might not find your ads are:

  • Time of Day – your ads are scheduled to run from a certain period of time, i.e. if your ads are scheduled to run 9-5, and you check at night they will not appear.
  • Budget Spent – your daily budget is already spent, i.e. if lots of people click your ads in the morning they will run out by the afternoon.

Make sure to use the AdPreview Tool to check on your ads.

What is the role of the Campaign Manager?

Every client at receives a dedicated campaign manager who develops and monitors your online advertising campaign, bringing you the most qualified traffic available.

Some of the typical duties include:

  • Reducing your cost-per-click
  • Adding negative keywords to ensure traffic is qualified
  • Comparing statistics with Google Analytics and Google Insights
  • Making changes to the ads to reflect new directions in your business
  • Generating client reports and identifying industry trends

What is the Difference Between a Search and Display Campaign?

Search advertising campaigns utilise the Google Search Network which is all the websites that appear when you make a regular search on Google Search Engine.

Display advertising campaigns utilise the Google Display Network which are websites affiliated with Google that have agreed to allow advertising to appear on their site.

Why does my website need Google Analytics?

Google Analytics tracks the behaviour of people navigating your website. We analyse data to make informed decisions in managing your Google Ads Campaign.

Typical metrics collected include: time spent on a page, keywords used when positive behaviour occurs (i.e. online form submission or visit to contact page), whether visitors are new or returning plus much, much more.

You can also have access to all this information which gives invaluable insight into your industry market and consumer behaviour. Look at rising popularity of different topics, see which pages are holding peoples’ interest and make informed business decisions.

What is the difference between organic and paid search results?

Paid Search Results are a result of Google Ads, where you enter a live auction to bid for the top spot.

Organic Search Results are calculated by Google’s constantly evolving PageRank algorithm which takes into account hundreds of variables from content relevancy to page load speeds.

What are AdGroups, Keywords & Ads?

A proper Google Ads campaign structure as recommended by Google.

  • AdGroups – contain relevant keywords and ads specific to a product or service.
  • Ads – the ads are the text or image ads that appear on the Google search engine.
  • Keywords – are the terms or phrases that “trigger” your ad to appear.

What is Cost-Per-Click?

Cost-per-click also known as ‘pay-per-click’ is the auction system used by online advertising, where you pay a dollar amount each time someone clicks your ad.

What is Click-Through-Rate (CTR)?

Click-Through-Rate or CTR is a metric used to measure the success of an online advertising campaign.

It is presented as a percentage, calculated by: number of clicks that your ad receives divided by the number of times your ad is shown (called impressions).

The benchmark CTR percentage Google identifies as 1-2% (for search advertising).

What are Impressions?

Impressions are how often your ads are displayed on the Google Network (Search or Display).

What is Ad Position?

Ad position refers to the order where your ad appears in relation to your competitions ads.

On desktop computers & laptops there are 3 top positions, and on mobile devices there are 2 top positions.

Website Design, Domains & Hosting Terminology

What is a Responsive Website?

A responsive website is one which adjusts its display based on the device and screen size to better display content.

A responsive website is easy to use and read on a smart phone, tablet, desktop and laptop.

Do I need a Mobile Website?

Mobile Phones and Smart Phones have a smaller screen size and websites need to be able to adapt to the dimensions of the screen to be user-friendly and effective.

57% of people will not recommend a business with a bad mobile website!

What is better, a responsive website or a mobile specific website?

This a hotly debated topic as each method has its own benefits and drawbacks.

Having a responsive site from the beginning saves you money and technically makes it easier for Google to index your website.

However a mobile specific website gives you greater creative control allowing you to build a richer User Experience (UX).

What is a CMS?

A Content Management System or CMS is a system built upon your website so you can log into your own website and make changes yourself.

This saves you time and money having to wait for your web company to make changes that often will occur additional charges.

How many designs do I get?

Generally we will come up with one design and then revise it till it meets your requirements.

We like to speak at length with all our website clients determining there business and marketing objectives and strategies.

During the design we process we ask clients to mention sites they like, colour schemes and desired functionality.

What is the difference between Domain Registration and Web Hosting?

Every website on the internet requires a domain name ( and web hosting which stores and displays all your website files to the internet.

There are costs associated with both domain registration and website hosting – these are typically charged at an annual or monthly rate.

Do I need multiple domains?

For most small businesses a single .com or address is enough.

However if you would like to own all forms of your company intellectual property online you can own .net,, .info,.tv, etc.

We recommend that you have all domains redirect to one primary domain, as Google penalise websites for serving duplicate content.

Who does your Web Hosting?

All SearchSmart web hosting is with our trusted Australian web hosting provider with 99.9% network uptime SLA.
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