SEO is the technical process of improving a website’s rank and visibility in organic search engine results. SearchSmart’s SEO campaigns are highly successful and involve on-page optimisation which addresses content, images and HTML code, and off-page optimisation focussing predominantly on quality link building.
Why is SEO important for your business?
Organic search traffic is available to your website all day, every day, for the entire lifetime of your business, so it makes sense to think of SEO as an investment in your company’s future – the more ‘search real estate’ you own, the easier it becomes for more potential customers to find your business online. On the other hand, if customers can’t find you using the most relevant keywords, you’re not harnessing your online potential which significantly affects your prospects both today and tomorrow.
A well-rounded SEO strategy is a crucial element in almost any marketing strategy.
SEO with SearchSmart
There’s no magic elevator to the top of the search list, or any way to guarantee that you’ll obtain the highest ranking, so be wary of anyone making these sorts of claims.
With SearchSmart you can be sure that each one of your unique SEO needs will be well and truly taken care of, using leading techniques and up-to-date knowledge on search engine algorithms.
Our approach is comprehensive:
Website Architecture Analysis
Our team examines all the technical aspects of your website to ensure that search engines clearly understand what it’s about, and are able to easily locate your public pages in relevant searches.
We undertake research to identify the best performing keywords in your industry, and then work them naturally into your website copy in the appropriate places so that your content is optimised to drive sales.
Winning Content Strategies
As well as optimising your website content for keywords that deliver, we also let you in on the secrets to developing content that keeps customers coming back.
Quality Links, not Spam
At SearchSmart, when we undertake off-page optimisation, we’re keenly aware of the tension between link quality and link quantity. With the world of SEO evolving quickly, particularly in this area, we keep pace with all the latest news, knowledge and skills to ensure you receive only the best quality backlinks.
Detailed and Transparent Reporting
At SearchSmart, we’re proud of our work, so we don’t keep any secrets. With us you’ll be informed every step of the way, as we provide you with keyword ranking reports, recommendations for content improvement, and comprehensive website traffic reports.
SEO is a long-term strategy that requires significant ‘behind the scenes’ work prior to commencing the phase of continuous monthly management and maintenance of your website’s online visibility. Before we start, we work closely with you to identify your business objectives, and understand your customers’ needs. We also undertake a preliminary audit to identify your website’s problem areas to help us define the scope of our work, and create a tailored strategy to help you achieve your goals.
As with all of our services, quality is at the forefront of SearchSmart SEO services. To give your website the best chance at success with quality SEO, contact us today.