SEO is the technical process of improving a website’s rank and visibility in organic search engine results. SearchSmart’s SEO campaigns are highly successful and involve on-page optimisation which addresses content, images and HTML code, and off-page optimisation focussing predominantly on quality link building.
Why is SEO important for your business?
Organic search traffic is available to your website all day, every day, for the entire lifetime of your business, so it makes sense to think of SEO as an investment in your company’s future – the more ‘search real estate’ you own, the easier it becomes for more potential customers to find your business online. On the other hand, if customers can’t find you using the most relevant keywords, you’re not harnessing your online potential which significantly affects your prospects both today and tomorrow.
A well-rounded SEO strategy is a crucial element in almost any marketing strategy.
There’s no magic elevator to the top of the search list or any way to guarantee that you’ll obtain the highest ranking, so be wary of anyone making these sorts of claims.
With SearchSmart you can be sure that each one of your unique SEO needs will be well and truly taken care of, using leading techniques and up-to-date knowledge on search engine algorithms.
Our approach is comprehensive:
At the start of any SEO project we begin by learning about your business, your website and your goals. The more we understand the better equipped we are to deliver you the desired results and outcomes looking to be achieved.
One of the best ways to learn about you and your market is to study those that you compete with online. We’ll deep dive into your competitors, their websites, and their performance so we can help guide you into a solid and structured SEO process.
This process data mines your existing website, your competitors’ websites, your planned content, historical keyword reports, your supplied keyword phrases, Google auto suggest and trends, Google Analytics, Google Webmaster Tools, and Google Adwords. From this a list of targeted keyword phrases is compiled that we use to help direct you on your websites content strategy.
Keyword mapping is the process of assigning or mapping keywords to specific pages on a website based on keyword research. Based on our mapping process we’re able to make specific on page content recommendations to help make your websites pages more relevant to the mapped keywords.
A full technical audit of the website will be carried out to identify any existing technical issues that need to be rectified as well as any site enhancements to help improve rankings and visibility.
Based on the discovery phase a detailed strategy will be prepared for your business to address all the SEO influencers needed to increase organic listings on search engines (predominately Google).
SEO is a long-term strategy that requires significant ‘behind the scenes’ work prior to commencing the phase of continuous monthly management and maintenance of your website’s online visibility. Before we start, we work closely with you to identify your business objectives and understand your customers’ needs. We also undertake a preliminary audit to identify your website’s problem areas to help us define the scope of our work, and create a tailored strategy to help you achieve your goals.
As with all of our services, quality is at the forefront of SearchSmart SEO services. To give your website the best chance at success with quality SEO, contact us today.