SEO Essentials: Google My Business

We love to help businesses of all sizes. Whether it’s boosting your search engine ranking, increasing ad conversions or delivering a fully optimised website, we have the tools and knowledge to deliver what your business needs to succeed.

With unprecedented changes to the economy this year from a global pandemic, it’s created many challenges for a lot of businesses. At Searchsmart, we simplify your strategy to create solutions that deliver, which is why we’ll be discussing one of the most important tools for SEO: Google My Business. 

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What is Google My Business?
Released in 2014, this application within Google allows businesses to claim their Google business listing which in return increases awareness and engagement through Google Search and Map results. The tool has been beneficial for many businesses in getting their key information to their audience and displays the business’s address, opening hours, reviews and more.

Why is Google My Business so Important?
Google My Business allows you to showcase all the vital information about your business to online searchers without them having to visit your website. If you haven’t already, claiming your Google My Business listing creates an increased opportunity for your business to appear in Google’s Local Pack and on Google Maps. If you’re a local business that wants to rank high in organic search, you can further your SEO strategy with Google My Business.

Managing your Google My Business
Providing solutions that deliver results is nothing new for us, and you can take your business further with our management services. We seamlessly integrate your accounts and listings on Google My Business with metrics in place, with ongoing support and updates to align with your digital strategy. Benefits include:

  • Track prospective terms and queries
  • Track how your business is being discovered on Google
  • See how many views your listings are getting
  • Check your reviews, ratings and see what people are saying about your business
  • Optimise your listing and website to increase visibility in areas where your customers are located 
  • Track the number of phone calls your listing receives including a detailed analysis of the calls
  • Manage photos and posts to optimise your listing and website

google my business benefits

At Searchsmart, we have helped manage a number of businesses through Google My Business listings and with proven success. If you’re thinking about taking on Google My Business, we can provide you with a very affordable package that creates great results. As a Google Premier Partner, we know how to make businesses stand out and drive sales opportunities for our clients. Get in touch with us today to see how we can help.


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