AdWords for video is Google’s paid video advertising program. It places your video at the start of relevant and appropriate YouTube clips, and can also ‘suggest’ your video to users in the sidebar of YouTube’s search and watch pages.
Why use AdWords for video?
Today’s consumer is online more than ever before, and according to Google, 95% of their time is spent reading and engaging with website content, so it’s easy to understand why display advertising is now recognised as one of the most effective marketing tools available for increasing brand awareness and loyalty , and driving sales.
Video advertising helps you connect with a new and particularly engaged audience by telling an interesting story about your business. YouTube is the perfect platform for your video because it’s:
- the number one online video site with the world’s largest video audience;
- the second biggest search engine (behind Google); and
- the third largest website in the world, experiencing a 40% year on year increase in users per day since March 2014.
To top it off, you only pay when your ad is viewed.
YouTube is an around the clock, worldwide heavyweight, with 80% of views occurring outside of the United States, and approximately 50% occurring on mobile phones. People are watching YouTube all the time – at home, at work, and when they’re out and about, so it’s easy to see why there’s been a 50% year on year rise in partner revenue growth for three years running.
Don’t limit yourself
Not only does YouTube advertising have a wide reach, it’s extremely versatile so there’s no need to limit your video to the YouTube Network. You can use AdWords for video to advertise your business right across the Google Display Network (GDN) and even on video publisher pages, games and apps on the GDN (including YouTube).
Monitor and assess your campaign
YouTube advertising has several targeting options to help you reach the right people at the right time, as well as a variety of insightful metrics and tracking tools to easily monitor and measure your video’s success. With YouTube video marketing, you also only pay when someone views your ad, so with the low cost per click, you can relax knowing that you won’t be caught out with a hefty bill.
Unlike some other marketing services, with YouTube advertising you’re not constrained by video length or content, so you can really start thinking outside the box. You can present videos that are longer than 30 seconds if you choose, and they can include customer testimonials, or even comprehensive product demonstrations that showcase your products in action – a marketing tool that’s difficult to present on other platforms.
Contact us today to start tapping into a valuable new market with YouTube for video.